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Several months ago I visited a small lodge up in Cook Forest which also happens to be owned by a good friend of mine. We had a delicious meal and the atmosphere was very nice. Overall, we had a great time at this little place in the woods, which, it turns out, could really use some help attracting business. Afterwards, my buddy asked me to post a ‘review’ on a travel website. Yikes, I don’t know how to post online reviews! Fortunately, they make it really easy for any web greenhorn to figure out and now I am being followed by hundreds of people!

We all know that the role of marketing in business has changed since the advent of web 2.0, where user-generated content is what people pay attention to. We are talking about good, old-fashioned word of mouth advertising. A recommendation from a friend is worth more than any other form of advertising.

So, I know of this family-owned insurance wholesaler located in Western PA, been around for 40+ years, writes business in 21 states, handles P&C, Professional, Trucking, Personal Lines, Work Comp… need I go on?

Tuscano has been growing in people, expertise and markets. I wish I could say it hasn’t been stressful at all, but I know that our staff is pulling together with the common goal of delivering excellent value and service to our customers. We have been diligently working to get people hired and trained so we can continue to provide the excellent service you have come to expect and you do indeed deserve. In the meantime, your comments about how we are doing go a long way to help us improve. If there were an insurance review website, I’d be following what you have to say.

Obviously, I am a big fan of delicious food and I’ll travel far to experience a good meal. Since you know I love to eat and restaurant exploring is a hobby of mine, I would be remiss not to mention the capacity that Tuscano has to write your Restaurant, Bar and Tavern business. Hospitality business of all types is right up our alley. In fact, I might start up a new TV show and call it ‘Dives We Insure’!

Call us the next time you have a restaurant account to market. We can help you with the package or any piece of the account you need to place – Property, GL, Liquor Liability, Work Comp, and all of the extra coverages your customer may require. Tuscano can write a white tablecloth restaurant or a neighborhood bar; we write college bars, seasonal businesses, lodges in the woods and shacks on the beach! If your account serves food or beverages of any kind, call one of our property/package underwriters and they will guide you through the submission process and fill you in on what to expect.

Speaking of submission processes, I should remind you again of the special email accounts we have created to expedite new business submissions – submissions@tuscano.com is for commercial accounts and plsubmissions@tuscano.com is for personal lines accounts. But please, these email accounts are set up specifically for new business submissions only. The emails go right to our clearance and login workflow to expedite new business applications. If you send anything else to these email accounts it will just gum up the works. Thanks for your help with this!

It was great to see and talk to so many friends at Pittsburgh I Day. Let’s do it again next year!